Most business owners I talk to bring up the same worries about the cost of search engine optimization in today's world. However, I think most of this can be done on the cheap, using cost-effective and affordable SEO practices.
The Smart Idea Lane (click here) has a great post about this. I like the way that they break down the specifics.
However, we all do things differently. Here are my most important affordable SEO things for you to target.
Start with White Hat SEO
While white hat search engine optimization can take longer to get results for you and your clients, it will also have longer-lasting SEO results. Google has their own guidelines for some of these issues, and you should definitely read over them.
Titles and Permalinks
Your page title and permalinking should consistently be straightforward, informative and not keyword stuffed. Your title can have a similar keyword in it, and your link should definitely use a keyword. However, your SEO will be hurt if you stuff too many into each of these.
Your Keyword Research
Keyword research is just as important as copywriting SEO efforts, and even as important as on-page seo. Keyword research allows you to target keyword families and similar keywords to your main keywords. For search engines, this is an awesome way to build up content and authority, while building up trust in a website-wide and article-wide level.
The original article I found at Smart Idea Lane covers a lot more, including off page SEO, link building and SEO copywriting.
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