On page SEO starts with a great title and keyword stuffed content, right? No! For correct content writing for search engine optimization needs we should look at a lot more. This link on Google+ shows a pretty good point about where to start in content writing in SEO (click here for it).
On Page SEO for Blogs
With content writing for SEO purposes, you can start with the title of the page. Next, you need to partition you content with the H2 and H3 tags, along with the H4, H5 and H6 tags to further separate content. Finally, never, ever keyword stuff. Your SEO actions will be hurt if you have more than 2% or even 3% of keyword density for your targeted keywords or key terms.
Link Building
During your content writing and copywriting, you need to link to authoritative websites. Search engine optimization will be hurt if you link to too much, or the wrong things. But linking out to authority sites in your industry will help your SEO standing.
Inbound links work in a similar way. You should only build links from reputable and authoritative sources. This shows Google and Bing search engines that you are doing it right.
The above video shows an interview with one of the most respected white hat SEO gurus in the industry right now in Rand Fishkin of MOZ.
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